Have you seen this video of SciShow? https://www.youtube.com/watch?v=HV9WEqLeBuo
It gives a broad overview of memetics. More interesting for me is the reception of this video. A lot of downvotes, hateful often sexist comments and some general critic on the (scientific) concept of “memes”. See also the facebook entry of that video https://www.facebook.com/SciShow/posts/1302673566431333
I would love to see your opinion on the popular reception of meme theory on this example.